Google Vs. Amazon: YouTube To Take On Twitch By Launching Its Gaming Hub

YouTube said in a blog published on Friday that the new gaming service, called YouTube Gaming, will work as a video hub, which will have live streams, videos, and the biggest community of gamers “all in one place.” The gaming service will have over 25,000 games, each of which will have a page dedicated to it, along with different channels from various content creators and publishers

YouTube, for a long time now, has been trying to streamline its services according to the different needs of different customers from various demographic backgrounds, in order to push advertisers to increase their advertising expenditure for YouTube.

“YouTube is a mainstream website that mirrors the Internet population, and if you’re an advertiser, you spend a lot of time wondering how the hell you reach millennials,” said Scott Button, chief executive officer of Unruly Media, a UK-based advertising technology firm. “Gaming is a smart way of turning audience packaging into advertising to drive incremental dollars with a specific type of advertiser.”

By directing its investments to attract new viewers and advertising budgets, YouTube looks to become a direct competitor to the online giants including Facebook Inc. (NASDAQ:FB), Spotify Ltd., Amazon, and Hulu LLC. However, the closest competitor to YouTube’s new gaming channel is Amazon’s Twitch, which the e-commerce giant acquired for $1 billion in 2014. Google and Amazon have also been battling over television shows, premium movies, music, e-commerce, cloud computing, and now online games and the hardware required to play them.

The new gaming channel is a part of the efforts being made by YouTube to get the advertisers to increase the amount of advertising budgets. In similar efforts, YouTube has also launched another application specifically targeted at children who watch online videos.

"If you're running around in a horror game and all of sudden there's a gleaming Coke machine, it throws off the narrative," said Joost van Dreunen, chief executive officer at SuperData Research, a game analytics firm. "But advertisers know their way around sponsoring sports. People who watch sports are comfortable with watching advertisements."

The new gaming channel will provide similar services as Twitch, letting its users watch others play online games. Ryan Wyatt, head of gaming partnership at YouTube, said from a press event in Los Angeles: “YouTube is the best video game site out there. But we never built gamers the experience they deserve."

Comments

[Marble polishing company in dubai]

Incredible blog you have guys! I very happy to your blog as it has many ideas with lots of knowledge which can be used. Look forward for more and more blog of yours. You guys are amazing. Warm regardsMarble polishing company in dubai

[Wall painters in Dubai]

Your article and attempt to take in something from your blog. Much obliged to you and sitting tight for your new post. Regards wall painters in dubai

[Marble cleaning company in Dubai]

Superb blog guys! Very interesting idea as well as I have been looking for such nice idea and now finally, I got it. Thank a lot for sharing and keep updating your new post. Regards Marble cleaning company in dubai

[Marble cleaning and polishing Dubai]

Superb blog guys! Very interesting idea as well as I have been looking for such nice idea and now finally, I got it. Thank a lot for sharing and keep updating your new post. Regards Marble cleaning and polishing dubai

[Marble polishing dubai]

Wonderful information, thanks a lot for sharing kind of information. Your website gives the best and the most interesting information. Thanks a ton once again, Regards, Marble polishing dubai

[Marble polishing dubai]

Simply best I have ever read. The article is having lots of idea and inspirations. Kindly keep posting blogs and looking forward for your new post. Regards Marble polishing dubai

[Move in steam cleaning dubai]

Simply best I have ever read. The article is having lots of idea and inspirations. Kindly keep posting blogs and looking forward for your new post. Regards Move in steam cleaning dubai

[Marble polishing company in dubai]

Superb information provided by your article, here I would like to thank you guys for sharing such a fantastic blog. Regards Marble polishing company in dubai

[Marble cleaning company in dubai]

Incredible blog you have guys! I very happy to your blog as it has many ideas with lots of knowledge which can be used. Look forward for more and more blog of yours. You guys are amazing. Warm regardsMarble cleaning company in dubai

[Marble polishing dubai]

I very happy to your blog as it has many ideas with lots of knowledge which can be used. Look forward for more and more blog of yours. You guys are amazing. Warm regardsMarble polishing dubai

[Move in cleaning dubai]

Thanks a lot for sharing this article. I have been looking for this type article since very long so thank you so much. Warm Regards Move in cleaning dubai

[Marble Polishing Dubai]

I very happy to your blog as it has many ideas with lots of knowledge which can be used. Look forward for more and more blog of yours. You guys are amazing. Warm regardsMarble Polishing Dubai

[Steam cleaning companies in dubai]

Such amazing article you have and give lots of information which we have been looking, thanks for sharing this blog. Regards Steam cleaning companies in dubai

[Marble polishing company in dubai]

Simply amazing what an blog guys. This blog is very nice idea and thought. You guys are amazing. Warm regardsMarble polishing company in dubai

[deep cleaning dubai]

We could customize the particular cleaning in accordance with your taste; we will make the shift in/out cleaning in to a deep washing. This will be sure that there is totally nothing which will be simply no contaminants left as soon as you move directly into your place. Spectrum’s specialist move in/move out there cleaners maids can assist you achieve this kind of.

[Marble polishing dubai]

Incredible blog you have guys! I am very happy to read your blog as it has many ideas with lots of knowledge which can be used. Looking forward for more and more blog of yours. You guys are amazing. Warm regardsMarble polishing dubai

[Marble Polishing Dubai]

Fantastic blog with an inspiring information. I would like take opportunity to thank you for sharing this fantastic blog and please keep sharing it we look forward. Regards Marble Polishing Dubai

[Marble cleaning service in dubai]

Your article is really amazing to read this is my first visit and please share this type of article it also provides information. And I would like to thanks for this information that I had been looking. Regards Marble cleaning service in dubai

[Marble polish companies in dubai]

This webpage provides useful data to us, keep it up. I had been looking for this type of article so finally I found and thank you so much. Best regards Marble polish companies in dubai

[Marble Cleaning Dubai]

Amazing blog with great information we have been looking for it, so thank you so much for sharing and will look forward for more blog from you. Best Regards Marble Cleaning Dubai